• More
Menu Search

DDR Corp.

Real Estate Company Speeds Promotion with Centralized Brand Repository

DDR Corp. logo

DDR Corp. enables immediate, convenient access to marketing collateral with OpenText Media Management

Finding things faster, publishing things faster … from a user experience perspective, OpenText Media Management is actually fun.

Kim Scharf, Vice President of IT Enterprise Services for DDR Corp.
Kim Scharf describes how OpenText Media Management offers marketing managers immediate, easy access to DDR's digital assets available in a centralized media library.

Challenge

• Decentralized marketing staff require centralized asset repository
• Delayed access to collateral
• Multiple versions of assets led to higher storage requirements and outdated collateral

Product(s)

Value

• Immediate, easy access to digital assets
• Agile marketing operations
• Only approved assets accessible for publishing 
• ‘Fun,’ efficient creative process, from anywhere

About DDR Corp.

DDR owns and manages 367 retail properties, representing 115 million square feet in the continental United States and Puerto Rico. For more information, visit: www.ddr.com.