Enterprise 2.0 for Marketing

Web 2.0 in the Workplace and Marketplace

The Transformation of Marketing

Achieving the right marketing mix is a challenge a number of companies face. Reaching a global market, effectively communicating with customers, and managing an endless number of digital media channels are enough to keep a person up at night. In an economy that requires everyone to do more with less, digital media is the common currency across all channels. It’s adaptive, relevant, and responsive on a global scale.

What’s your biggest marketing challenge?

Where is the risk vs. reward in social media?

Where is the risk vs. reward in social media?

How can I use the web to improve customer service?

How can I improve my online customer service?

How do I effectively manage and extract teh full value from my digital asset?

How do I effectively manage and extract the full value of my digital assets?

How do I make my Website more engaging?

How do I make my Web site more engaging?

Podcast Hear more about this transformation in this Social Computing Podcast
(Subscribe).

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