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日本Where is the risk vs. reward balance in social media?
Businesses are increasingly expected to adopt social media or Web 2.0 networking tools, but it must be done with a firm grasp of the risks, rewards, and options to the organization.
Risk
Social media is a powerful tool that must be managed carefully by
Responding to customer feedback – How do you handle feedback from online communities, whether positive or negative, in a productive way?
Protecting your brand and the online privacy of your employees—create effective guidelines to mitigate risk, adhere to corporate governance, and monitor employee activity in the social media sphere.
Managing permissions and profiles—protect the identity of your customers and site visitors through carefully configured profiles on your social media networks.
Watch an informative and interactive discussion on achieving a state of secure corporate social networking. more >
Reward
Social media drives participation by
Increasing customer loyalty—drawing users back to your site again and again by offering them the valuable and relevant information they want.
Controlling customer costs—provide two-way interaction between your customers and knowledge workers via social media networks to increase customer satisfaction and lower help desk costs.
Enhancing brand awareness—give customers an online community forum so they can express and share their opinions.
Hear how Stelter is using social media to empower their customers. more >
Learn More
Read about how City of Edmonton enables online services and dialogue between residents and their government via social media.
Watch a Webinar to “Find the Risk vs. Reward Balance in Social Media.
Watch a Forrester Webinar with Multiquip on “Embracing and Adopting Social Collaboration”
Watch a three-part Webinar series on Web 2.0 experience excellence by Frost & Sullivan.
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