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Engaging and meaningful content discovery
Attract visitors to your Web site and drive engagement by helping people quickly find what they are looking for
Open Text Semantic Navigation gives you a highly effective tool in the competition for customers: a way to pull people into your site and satisfy their need for information. Content marketing is a proven means of attracting, engaging, and converting visitors into customers, but first your content needs to be found – on search engines and on your site. Open Text Semantic Navigation surfaces content and helps people find it.
Features and Benefits
Deliver highly relevant content: Serve up highly specific content search results by identifying and leveraging nuance, tone, relevance, and the “aboutness” of content.
Provide a consistent interface from a variety of sources: Aggregate content from various content systems and Web sites and present it to site visitors in consistent, standard formats.
Add contextual information automatically: Enrich content – including huge volumes of uncategorized content – by automatically analyzing and tagging it with metadata to help discern relevant and insightful keywords, topics, summaries, and sentiments.
Manage promotions and ad placements: Achieve higher Web conversion rates by positioning products and services with content that is most relevant and at a time when your visitors’ interests are piqued and they’re most likely to act.
Improve SEO and search marketing: Add semantic depth and relativity to your content to automatically make your Web pages authoritative and optimized for search engine crawlers, which can dramatically improve search-engine optimization.
Deploy your solution quickly and easily: Use prebuilt templates and industry-standard taxonomies to create semantic widgets, faceted navigation, and dynamic topic pages, all customized to your brand.
Enable Web Site Visitors to Search For and Find Your Content
Open Text Semantic Navigation combines content analytics with information retrieval to automatically present Web site visitors with content that is relevant to what they’re looking for in real time.
Open Text Semantic Navigation analyzes and indexes the content on your Web site and applies content analysis algorithms to build a detailed semantic footprint for every page on the site. This patented analysis enables Open Text Semantic Navigation to uncover related content and suggest similar content when a user searches your site. As a result, users are much more likely to continue exploring your site.
Open Text Semantic Navigation also collects, or aggregates, content from any number of sources and repositories, providing a unified experience to user, regardless of where content comes from. Similarly, Open Text Semantic Navigation enables any indexed content to be syndicated as an XML feed for partner sites; for example, a small amount of java script can display a semantically powered widget linking relevant content from your site onto your partner’s.
While the amount of content online is exploding, people are less tolerant of inadequate search engines. They expect to find what they’re looking for quickly – or they’ll look elsewhere and take their business with them. Open Text Semantic Navigation enables you to convert impatient visitors to loyal customers by giving them the information they want in a natural and identifiable format.
Try It Live!
You can search and navigate the Open Text Web site using Semantic Navigation. Click here to try it!
Resources
Click the links below for more information about Semantic Navigation:
