An engaging Web business strategy will utilize rich media, social networks, and mobile applications to tap into communities to learn more about customers, improve the effectiveness of marketing initiatives and drive actionable internal business changes in areas such as sales, product development, supply chains, and customer service—all to increase revenue, reduce costs, and improve efficiency. Now, with the digital natives joining the workforce and redefining the concept of team interaction and information access, the need for a compelling Web experience both internal and external to the organization is critical.
The complexity of mapping traditional business value chains and technologies into Web-based applications requires significant ongoing investment, including:
Managing your corporate information—over an extended period of time, for multiple audiences
Delivering information to end-user experience through Web sites, portals, intranets, and extranets
Reusing content in multiple formats across many sites to improve efficiency and cost savings
Maintaining detailed records necessary to achieve regulatory compliance
To meet a broad set of Web Content Management (WCM) requirements, Open Text offers the range of WCM products described below.
The following WCM products are part of the Open Text ECM Suite and offer the best integration with other ECM Suite components:
Open Text Web Experience Management (formerly Vignette Content Management) is a comprehensive solution built for high performance, scalability, and transaction-oriented Web applications. Open Text Web Experience Management has proven scalability to thousands of contributors and millions of content items on some of the world's most respected sites.
Open Text Portal: (formerly Vignette Portal) works in tandem with Open Text Web Experience Management to allow you to rapidly create mashups and composite applications built on Web services, repository data, and user interfaces.
The following WCM product is a very popular easy-to-use web publishing solution, recently updated with version 10.1, that complements the Open Text ECM Suite:
Open Text Web Site Management (formerly Open Text Web Solutions and RedDot): When your IT staff is already stretched to the limit, Open Text Web Site Management lends a hand; a powerful Web site application that empowers your employees to keep content fresh and relevant for your Web audience. Whether you are looking to quickly deploy a featured Web page or investing in a language-rich Web environment with integrations to Microsoft SharePoint or SAP® NetWeaver® Portal, Open Text Web Site Management addresses the needs of a growing business. This application is heralded for its ease-of-use, has a very broad and active developer community, and sports an exciting roadmap that includes new hosted offering options and seamless integration with other Open Text Cloud-based marketing applications like Media Management On Demand.
Open Text also maintains a number of mature Web Content Management products for existing, maintenance-paying customers. Investments of existing customers in these products are secure. Open Text confirms its continued commitment to maintain and support the following mature products:
Livelink ECM - WCM Server, Presentation Server Edition (formerly IXOS-Obtree C4)
Livelink ECM - WCM Server, Content Server Edition (formerly Gauss VIP ContentManager)
Open Text Web Content Management, Nstein Edition (formerly Nstein WCM)
Open Text Portal is QAD's presentation framework and flexible content front-end, aggregating content from Open Text Web Experience Management, or any other database, and presenting it to users in the format best for them. Content is updated automatically across all channels. In addition, content is translated and presented in 27 different languages, allowing QAD to serve their diverse, global customer base.
Read more...