Global
中国 
フランス 
ドイツ
イギリス
日本Brand Management
Business Goals
Improved launch planning and execution
Timely response to market changes
Strategy management for new indications
Lifecycle planning and management
Life sciences brand managers must access and integrate information from multiple sources and use it to promote a brand through all lifecycle stages. They depend on effective integration of email, instant messages, phone conversations and meeting notes with text documents, spreadsheets, graphics, and rich media, without losing information context. At the same time, this information must be integrated with legacy systems and structured data (e.g., sales results) in a globally accessible and scalable environment.
Open Text solutions for brand management deliver this functionality with the following components:
Supplemented by Business Content (e.g., predefined workflows) to give you a head-start in configuring workstreams and processes, コンサルティングサービス, トレーニング and サポート tailored to meet your requirements.
Key Performance Indicators
Enhanced revenue
Capture of new indication opportunities
