Educational institutions must compete in highly competitive environments to meet their enrolment targets and attract the best available students. The development and delivery of effective campaigns that highlight overall institutional strengths as well as unique competencies are critical. These campaigns require the development and management of extensive collateral, both general and tailored, that must be delivered though both traditional and a growing number of electronic channels to technically savvy students. The campaigns also demand effective event management capabilities to support recruitment and orientation events in a wide range of geographically-dispersed venues.
ECM solutions from Open Text for recruitment & admissions deliver this functionality with the following components:
Software: 文書管理&コラボレーション
Supplemented by Business Content (e.g., predefined workflows) to give you a head-start in configuring workstreams and processes, コンサルティングサービス, トレーニング and サポート tailored to meet your requirements.
Goal: Greater enrolment
Key Performance Indicator: Improved enrolment and retention rates
Goal: Innovative new programs
Key Performance Indicator: External program recognition and improved rankings
Goal: Improved campaigns
Key Performance Indicator: Higher campaign returns
Goal: Access to more channels
Key Performance Indicator: Increased number of distribution channels with verifiable adoption