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SAP Extends Value of Enterprise Marketing Assets

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Market leader in enterprise application software supports enterprise-wide content-driven marketing with Digital Asset Management solution

In a content-driven marketing organization like ours, the ability to manage the lifecycle of the content and then deliver it across a variety of channels really brings efficiencies to the company.

Peter Chamberlain, Director of Marketing Content Infrastructure, SAP


  • Scattered marketing material
  • Lack of transparency
  • Hindered relevance, usability
  • Time investment in locating content



  • Central marketing asset repository for consistent branding
  • Improved omnichannel support
  • Reduced time-to-market
  • Easy search and retrieval of assets resulting in significant time savings
  • Targeted, fresh collateral
  • Lower cost of ownership

About SAP

As market leader in enterprise application software, SAP focuses on its vision to help the world run better. Founded in 1972 and headquartered in Germany, its applications and services are used by 261,000 customers in 180 countries. Today, SAP is recognized as one of the most valuable brands around the world.