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Frontline Optimizes Websites to Boost eCommerce Income

Frontline logo

OpenText Optimost supports £500,000 increase in online sales

OpenText Optimost gives us the speed and versatility to make changes to our websites and test them very quickly. We can react to trading conditions in a speedy manner and with confidence that things will be implemented and delivered successfully.

Simon Moore, senior ecommerce manager, BGL Group


• Lift conversion rates to meet company targets
• Increase income from online presence



• Increased sales by £500,000
• Lifted conversion rates by 40 percent through better web design and functionality
• Delivered return on investment equal to five times initial cost
• Reduced cancellations and improved customer promoter scores

About Frontline

Part of the BGL Group, Frontline has three brands - Auto and General, Budget Insurance, and Dial Direct. Frontline specializes in car, van and home insurance and provides its 450,000 customers with a range of additional products, such as breakdown cover, legal expenses, vehicle replacement, personal accident and home emergency cover.