Core Experience Insights overview
What is Customer Experience analytics?
Customer Experience analytics as a practice combines quantitative and qualitative data to analyze customer behaviors and motivations across touchpoints and channels over time to optimize customer interactions. Journey analytics help companies isolate, quantify, model, and track opportunities to improve customer experience, operational efficiency, and business results. Customer Journey Analytics provide an integrated, individualized view of the customer. Companies can test a wide variety of journey hypotheses in near real time to determine which combinations of interactions will yield the desired business results.
Core Experience Insights features